Member Benefit Statement

What is a Member Benefit Statement?®
Our trademarked Member Benefit Statement  (MBS)® is a personalized electronic marketing tool designed to grow your relationship with your members. Simple but powerful, the MBS builds member awareness of your products and services and your great rates, and promotes the benefits of adding additional services like checking accounts, money market accounts, car loans, credit cards, mortgages and home equity loans.  Then it provides each of your members a direct means to learn more and to apply for those products and services right away.

A History of Success
Before it evolved into an electronic marketing powerhouse, the original MBS was a direct mail product. Over the years, the direct mail version of the MBS has been mailed to millions of credit union members, consistently producing a return on investment of 100% or more and helping credit unions solidify and grow relationships with their members.  Many of our credit unions mailed the direct mail version of the MBS over and over again, with continued success.  Many credit unions mailed specially targeted versions of the MBS to different segments of the member base with different areas of emphasis, for example mailing to members with no loans or checking accounts.

New And Improved MBS
Now, Watson Marketing is offering an electronic version of the Member Benefit Statement that can be delivered to members for less than the cost of bulk rate postage.  In addition to being budget friendly, the electronic MBS can allow members to immediately open accounts and apply for loans from the convenience of their computer, ipad or mobile phone.   This amazingly effective cross selling tool is sure to help you meet or exceed your cross selling goals. Click the image below to see an example electronic Member Benefit Statement.